A premium brand for the clients they serve best.

ETP Tax is an international tax advisory firm specializing in complex U.S. expat tax.

As the firm sharpened its focus on private clients and cross-border businesses, its website needed to speak to them directly — and earn their trust at first glance.

We worked with the founders and tax advisors to rebuild the messaging around those clients, modernized the design with a quieter, more editorial premium direction, and introduced case studies that show the rigor behind their work. Their team now maintains the site and publishes new case studies themselves.